“Forreta” means cheapskate in Portuguese, and Forretas.com is a daily deals gathering platform.
Forretas.com needed to catch people’s attention starting from a clear demand: the stunt should rely on the same philosophy as the service itself - “with a small amount of money, one can achieve a lot.”
We developed an algorithm to randomly pick 100.000 Portuguese bank accounts and transfer 1 cent to each and every one of them, identifying Forretas.com as the donor, thus using bank accounts as a new media.
Website visits increased 15% within the first week, and 18% in sales within the following month.
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