Insight

Rexona developed a revolutionary motion sense technology for its deodorants; for every move

you make, it releases another burst of protection. So the more you move, the more it works. Do:More.

Context

Hit by the global financial crisis Portugal’s economy was going through a tough period. Taxes

were raised, bringing down people’s purchasing power.

Gym membership fees reflected a sky high VAT of 23% making it difficult to get new clients.

Challenge

How can Rexona come up with a solution to get new members to the gym and make them do

more when they have a lot less?

Idea

We created a Rexona Do: More gym plan in which a client would only pay for the days they would

NOT go. If you went everyday, they would not pay anything. This plan was taken to Lisbon’s most

important gym through a partnership that brought together Unilever/Rexona and Clube XII.

handcrafted ideas to change the world

handcrafted ideas to change the world