CHALLENGE

Bringing the magic of the Olá brand back to the Portuguese public by developing a communication concept that would speak to the consumers during the summer of 2014.

An emotion-based brand concept to make Olá closer to the public, promoting consumption and lasting in time.

idea

Developing a communication campaign with a versatile system, allowing us to reach every member of the Portuguese public, independently of age. We wanted to evoke the emotional, social and nostalgic elements that were already unconsciously associated with the Olá brand thanks to its long presence in Portugal.

handcrafted ideas to change the world

handcrafted ideas to change the world