Insight

“Share Happiness” has been Kibon’s claim (Unilever’s Ice Cream brand in Brazil).

CHALLENGE

We were asked to create a street event to keep up with the brand's promise and at the same time generate content to be shared within Kibon’s social networks.

idea

We created the “laughometer”, and placed it in a street named “happiness” in Pirenópolis/Brazil, where whom laughed louder would start an ice cream party.

Results

Over 42.000 shares on facebook, and 4 million views (facebook+youtube), a lot of happy people, and no clown was harmed.

handcrafted ideas to change the world

handcrafted ideas to change the world