“Share Happiness” has been Kibon’s claim (Unilever’s Ice Cream brand in Brazil).
We were asked to create a street event to keep up with the brand's promise and at the same time generate content to be shared within Kibon’s social networks.
We created the “laughometer”, and placed it in a street named “happiness” in Pirenópolis/Brazil, where whom laughed louder would start an ice cream party.
Over 42.000 shares on facebook, and 4 million views (facebook+youtube), a lot of happy people, and no clown was harmed.
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