Insight

We wanted to create an innovative way of experiencing Lisbon.

idea

We created the world’s first urban tour where the participants walk blind-folded. There are two different guides on this tour: One is blind and guides you through his world of senses, and the other one shares the social and cultural context of Alfama throughout history.

Results

It made Springwise’s top ten international chart for new ideas for tourism services, and was showcased by NGC international and Travel Channel, apart from the extensive national coverage. It’s ROI in communication is estimated around 1 million Euros.

handcrafted ideas to change the world

handcrafted ideas to change the world