Challenge: Redefining the brand Fool Human Development, establishing its positioning and brand signature, reinsuring the bold and passionate spirit.
Output (results): We developed a visual identity that embodies the output of the FOOL workshops – the personal elevation to its maximum. The word FOOL became a statement of pride and the graphic universe reinsures the strength of this statement using strong and intense colors that speak the “madness” and passion of its founders for their work.
The brand signature “Be all you ban be” clarifies what it is to be a FOOL – fool enough to try out and taking things to another level.
Fool ideas change the world.Read More