Torke CC

Gargalhómetro / Kibon

Challenge: “Share Happiness” has been Kibon’s claim (Unilever’s Ice Cream brand in Brazil). We were asked to create a street event to keep up with the brand’s promise and at the same time generate content to be shared within Kibon’s social networks.

Output: We created the “laughometer”, and placed it in a street named “happiness” in Pirenópolis/Brazil, where who laughed louder would start an ice cream party. Over 42.000 shares on facebook, and 4 million views (facebook+youtube), a lot of happy people and no clown harmed.

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Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro
Torke CC - Gargalhómetro