Challenge: Lenovo was one of the main sponsors of Humo’s Rock Rally 2016 – a Belgium musical talents festival. The brand sponsored the Public Prize Award and wanted it to be relevant and innovative.
Output: By co-creating with Hackers and Designers, we created an interactive trophy that retracts when the winning band doesn’t fuel their social media pages, either by talking to their fans of by publishing content.
This way, the trophy will always remind the band of the huge importance that the audience has on their musical path, after all it was the public that made them win this award.
Now keep up the good work.Read More