Challenge: Bringing the magic of Olá back to the Portuguese public by developing a communication concept that would speak to the consumers during the summer of 2014. An emotion-based brand concept to make Olá, a brand that crosses generations for over 50 years, closer to the public, promoting consumption and lasting in time.
Output (results): Developing a communication campaign with a versatile system, allowing us to reach every Portuguese. We evoked the emotional, social and nostalgic elements that were already unconsciously associated with the Olá brand thanks to its long presence in Portugal. Long live love.Read More