Challenge: FOX Sports Brazil had a big challenge – grab sports fans attention and build awareness for the channel. How could we show that with FOX Sports – especially during a championship final! – football could be even more exciting?
Output: We invited 5 Flamengo fans – a Brazilian club – to watch a championship final together. But we had a little challenge: they could win 50 000 USD if they’d watch the entire game in silence… They couldn’t.
The idea was so over the top that Fox Sports replicated it with Seahawks fans during a NFL match. The video had 8 million views in Brazil. In the USA, the media made curious comments such as: “Simple and diabolical – USA Today”, “Here’s where the fun begins – CBSsports.com“, “Cruel but hilarious – Yahoo! Sports”.
Great ideas cannot be silenced.Read More