Challenge: With an urban daily routine that keeps on changing by the hour, leaving people with the ever hard question “What can I wear for a workday that turns into workoutafternoon and finally a partynight?”, TORKE CC was challenged to create the first fully Portuguese athleisure brand.
Outputs: And so SPRY was born, along with the brand signature “Garments for moving people”. We were responsible for all of the brands visual development, from the logo to all the visuals and even the conceptualisation of the brands first store in Amoreiras.
From this also came the hashtag #wearespryers. This is a way to create a community of moving people that goes beyond just a clothing brand, creating values that will allow SPRY to connect and grow close to its audience.