Briefing: BNP Paribas wanted to be present at the Web Summit as a cool and innovative bank. The goal was to recruit the best talent during the duration of the summit.
Idea: In an event where a different pitch is crucial for success, we created a one where you couldn’t speak. Instead you had to draw your idea on a huge LED.
Applicants had to explain the idea, how it works and the impact it can have in a better world.
With the perfect image (hopefully) on their heads the panel of investors could make a decision. The best ideas would go to the next phase, a private coaching.
Results: Second most visited stand of the entire Web Summit!
– 27 Startups approved in the Pitchonary.
– 268k Twitter impressions
– 6.8 people impacted